10X Your Whole Life Sales Without Ever Selling a Thing
Join the only mastermind focused exclusively on growing your whole life business. Stop missing opportunities, add new revenue, and close bigger cases faster - alongside the best in the business.
If Whole Life Is Part of Your Practice, This Was Built for You
It doesn't matter where you are in your career. What matters is that you're serious about leveling-up your practice.
You're new and you want to get good at this fast - before bad habits set in and before you start losing cases you didn't know how to win.
You have a solid book of business. But your whole life cases feel inconsistent - some close, some stall, and you can't always tell why. You're ready to fix that.
You're already doing well. Now you want larger cases to feel routine - and you want to position whole life with the same confidence you bring to every other conversation.
Your team believes in whole life. But everyone's saying something different in the field. You want one consistent, research-backed approach across every advisor you lead.
You understand financial planning at a high level. What you're missing is the specific language to position whole life against advisors who've been doing this their entire career.
Two Minutes To See Why Top Advisors Keep Coming Back
Whole Life Masterminds Vs. Everything Else
Most programs teach you about whole life. We teach you how to sell it - with language, tactics, & frameworks shared by industry leaders doing it at the highest level right now.
See why top advisors switch to WLM and never look back.
Other Programs
Whole Life Masterminds
Everything You'll Master Inside Whole Life Masterminds
The curriculum is organized into eight core categories - from foundational mechanics to advanced case design. Whether you're writing your first whole life case or scaling toward larger premiums, these are the topics that will change how you sell.
Ph.D.-Level Research You Can't Find Anywhere Else
Tom Wall, Ph.D.
Tom Wall has spent the entirety of his 23-year career positioning whole life insurance and competing against its alternatives. He started in college as an award-winning advisor with Northwestern Mutual, moved his practice to MassMutual, then grew into prominent home office roles in sales and marketing leadership.
His Ph.D. is in retirement income planning, with original research on Whole Life as a Fixed Income Alternative under the advisement of industry thought leaders Wade Pfau, Michael Finke, and Stephen Parrish.
Tom now coaches and consults with financial advisors, hosts Whole Life Masterminds, and is the author of Permission to Spend - with over 20,000 copies sold.
Founder
Equipping serious advisors with elite training, strategy, and ongoing support.
Author
20,000+ copies of Permission to Spend sold to advisors and clients.
Speaker
Trained thousands of advisors nationwide at perennial company conferences.
Consultant
Direct work with top financial firms to grow whole life production.
- Understanding Premium Financing
- Tap Into Hidden Capital
- What Would The Rockefellers Do?
- Using Whole Life in Advanced Estate Planning
- Whole Life as a Fixed Income Alternative
- Harnessing Whole Life for Long-Term Goals
- Leading Clients with Authenticity
- Creating Impact and Securing Financial Futures
- Leadership, Legacy and Language
- Selling Whole Life in a Balanced Practice
- Multiply Your Best Clients
- The Words and Language of Life Insurance
Everything You Need to Close Bigger Cases
The exact training, tools, and community you need to compete at the highest level.
Live Q&A & 1:1 Coaching
After every bi-weekly training, Tom stays on for direct coaching and personal feedback. Bring your hardest cases.
- βOne-on-one time on the topic just covered
- βPersonalized feedback on cases you're stuck on
- βReal answers to your specific objections and client situations
26x Live Training Sessions Per Year
Every other week, we go deep on the strategies and language top producers use to close bigger cases.
- βReal-time objection handling on actual cases
- βUpdated research and positioning each session
- βLanguage you can use in your next client meeting
105+ Hours In The Vault
A searchable library of on-demand video lessons, organized by topic so you can find what you need fast.
- βOrganized into 8 core curriculum categories
- βNew sessions added every two weeks
- βYours as long as you're a member
Proven Frameworks & Scripts
Battle-tested language frameworks you can plug into your next conversation - no improvisation needed.
- β"The Best Kept Secret" positioning framework
- β"The Retirement Reliever" script
- βWhole Life as a Modern Portfolio Asset training
1,700+ Advisor Network
Surround yourself with serious producers closing the cases you want to close.
- βDirect access to top producers in private community
- βPeer accountability and case-sharing
- βReal conversations on what's actually working now
Member Discounts & Early Access
Significant savings on the events, tools, and resources serious producers use most.
- βDiscounted tickets to The Fast Start Forum
- βEarly access to new tools and trainings
- βMember-only pricing on advanced workshops
Direct Access To Tom Wall
23+ years of whole life expertise on call - so you can master the conversations and overcome the objections you're facing.
- βPh.D.-backed research and frameworks
- βReal coaching from a 23-year practitioner
- βInsights from one of the most credible voices in the industry
What Changes After You Join
Here's what advisors tell us changes first.
You'll Know Exactly What to Say
In the opening, through the objection, and at the close. No more walking away from a conversation wondering what you should have said.
Your Case Size Goes Up
The cases you used to hesitate on become the ones you close with confidence. Larger premiums stop feeling like exceptions and start feeling like the standard.
You Get In Front of A+ Clients
Sharper language and stronger positioning puts you in front of higher-net-worth clients - the ones worth being in front of.
Don't Take Our Word for It
1,700+ advisors are inside Whole Life Masterminds right now. Here's what a few of them have to say.
"Tom Wall and his groundbreaking Whole Life Masterminds has not only elevated my professional acumen but has deeply enriched my personal life."
"Whole Life Masterminds has given me the confidence and resources to take my practice to the next level."
"I've learned more about the proper use of whole life insurance in a financial plan from Tom Wall than anyone else in my 25 years in this industry."
"I've participated in numerous training programs. Quality trumps quantity, and now I focus solely on Whole Life Masterminds."
"Tom Wall and his groundbreaking Whole Life Masterminds has not only elevated my professional acumen but has deeply enriched my personal life."
"Whole Life Masterminds has given me the confidence and resources to take my practice to the next level."
"I've learned more about the proper use of whole life insurance in a financial plan from Tom Wall than anyone else in my 25 years in this industry."
"I've participated in numerous training programs. Quality trumps quantity, and now I focus solely on Whole Life Masterminds."
Questions Worth Asking Before You Join
Is WLM just for new advisors?
Not at all. WLM is designed for committed professionals - whether you're just adding whole life to your toolkit or scaling your practice to seven figures and beyond.
How much time does it take each week?
WLM is built for busy advisors. Most members invest 1-2 hours weekly and see compounding results over time. Live sessions run bi-weekly, and everything is recorded so you can watch on your own schedule.
Do I need to be a top producer already?
No. You need to be a serious advisor looking to grow. That's it. If you're ready to learn, execute, and level up - WLM is built for you.
What if I can't attend the live sessions?
No problem. Every session is recorded and added to the vault within 24 hours. You keep access as long as you're a member, so you can revisit them any time.
How is this different from other industry trainings?
Most programs stop at theory or product training. WLM goes deeper - with real-world sales language, strategic coaching, and a high-level community that actually helps you grow. It's mentorship, not just modules.
Your Next Case is Closer Than You Think
Join 1,700+ advisors who stopped guessing and started closing. Your first session is waiting.
Start My Membership βOBJECTIONS
